Bourjois: Floating Lip Oils Transform Dubai Skyline

FooH Overview:

Brand: Lifestyle, Bourjois
Industry: Beauty, Makeup
Creator: WEIS

Fooh concept details:

Suspended from raspberry-shaped balloons, oversized Bourjois Lip Oil applicators float among Dubai's skyscrapers in this playful FOOH Ad. The glistening product containers hover above the turquoise waters, with some emerging from the surface creating splash effects. This dimensional FOOH Ad transforms the urban landscape by merging Burj Khalifa's towering presence with vibrant beauty products, visually connecting the lip oil's hydrating properties to the refreshing water below. Viewers experience how this creative installation elevates everyday makeup into a citywide celebration of juicy color.

Additional Information:

Country: UAE
City: Dubai
Place: Burj Khalifa
Scene: Giant Object, Flying Object, Product Interaction
Environment: City, Beach

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