BPerfect: Balloons Transform Belfast City Hall

Fooh concept details:

This striking FOOH Ad fills the sky above Belfast City Hall with hundreds of black and white branded balloons to announce BPerfect Cosmetics' new Megastore 2.0 opening. The floating display creates a dramatic contrast against the historic architecture and bright blue sky, instantly drawing attention to the brand's celebration event. The marketing approach effectively combines visual spectacle with a celebrity-studded launch party featuring Louis Walsh and Ekin Su. By temporarily transforming a well-known civic space, the campaign generates excitement and social media buzz while positioning the cosmetics retailer as bold and innovative in the competitive beauty market.