BPerfect: Derry Girls Meet Giant Makeup Display

Fooh concept details:

The innovative FOOH Ad features giant BPerfect Cosmetics Oil Impact concealers positioned strategically against a Derry Girls mural backdrop in Derry, Northern Ireland. This visually striking campaign announces the reopening of the brand's upgraded BPerfect Mega store 2.0, creating immediate local relevance by connecting with the popular TV series. The marketing strategy effectively generates buzz for their celebratory event featuring special guests, DJs, and goodie bags. By merging their makeup products with beloved cultural references, the brand establishes an emotional connection with the community while drawing attention to their physical retail presence through this creative out-of-home approach.