BPerfect: Giant Concealer Shines at CastleCourt

Fooh concept details:

A striking FOOH Ad places an oversized BPerfect Full Impact Concealer in front of Belfast's CastleCourt shopping center, dramatically announcing the product's arrival across all megastores. The larger-than-life makeup item creates an immediate visual impact against the modern glass architecture, drawing attention to the brand's new complete coverage formula. This strategic placement not only promotes the product launch but also highlights the physical retail locations where customers can receive free color matching services. By transforming their everyday concealer into a monumental street presence, the campaign effectively bridges the gap between digital marketing and in-store experience.