BPerfect: Glasgow Statue Makeover for Relaunch

Fooh concept details:

This attention-grabbing FOOH Ad reimagines Glasgow's historic equestrian statue by placing a giant BPerfect makeup box atop it, blending heritage with contemporary beauty culture. Adjacent building displays showcase the brand's Glasgow Megastore 2.0 reopening announcement. The campaign cleverly disrupts the urban landscape to promote their April 11th celebration featuring live DJs, prosecco, and celebrity makeup artists. By temporarily altering a familiar city landmark, the brand creates an unexpected visual dialogue between old and new Glasgow, effectively drawing attention to their revamped retail experience while offering exclusive goodie bags to early customers as an added incentive.