Bricoceram: DIY Tools Back-to-School

Fooh concept details:

Giant spirit levels and Azur Satin paint cans invade the streets outside Bricoceram, announcing the ultimate back-to-school for DIY enthusiasts. Oversized yellow levels stand tall like street lamps while massive paint containers roll across crosswalks, transforming the everyday urban landscape into a playful hardware wonderland. This creative FOOH campaign captures Bricoceram's practical spirit, turning the brand's "Mise à niveau" catalog launch into a street-level celebration of home improvement possibilities.