Budweiser: Glowing Moon Projects Over Paulista Ave

Fooh concept details:

The vibrant streets of São Paulo transform as Budweiser takes over the night sky with this innovative FOOH Ad. A striking red moon projection illuminates Paulista Avenue, capturing attention of pedestrians and drivers alike. This strategic ambient marketing campaign connects the brand to The Weeknd concert promotion, encouraging social engagement through hashtag participation. By blending digital and physical experiences, Budweiser creates an immersive urban spectacle that drives consumer interaction while establishing a memorable presence in a high-traffic location.