Budweiser: Super Moon Experience with The Weeknd

Fooh concept details:

A creative FOOH Ad transforms São Paulo's night skyline with Budweiser's striking red moon projection over Paulista Avenue. Capturing public attention through immersive ambient marketing, this campaign cleverly connects concert culture with outdoor advertising. Pedestrians are encouraged to photograph the spectacle and share with the brand hashtag to win tickets to The Weeknd's shows. Through this interactive promotional strategy, Budweiser effectively converts passive viewers into active participants, driving social media engagement while cementing their partnership with a major music artist.