Budweiser: The Weeknd Lights Up São Paulo Tour

Fooh concept details:

Atmospheric nighttime FOOH Ad captures Budweiser's partnership with The Weeknd's Brazil tour. Set against São Paulo's urban backdrop, the video features illuminated branded elements including a glowing Budweiser logo projected onto nearby buildings. The strategic use of red barriers and subtle branding reinforces Budweiser as the official beer sponsor while maintaining an authentic street vibe. This marketing approach effectively blends celebrity partnership with ambient advertising, creating shareable content that feels both exclusive and accessible. An excellent example of how event sponsorship can extend beyond traditional venues into immersive city experiences.