Bullpadel: Rackets Unleashed, Balls Bounce Below

Fooh concept details:

Tennis balls rain down from a building facade displaying Bullpadel's 2025 collection advertisement, creating an eye-catching transition as the billboard cycles through different padel racket designs - from "Explosive" to "Royal" to "Victory" to "Total." The dynamic FOOH campaign surprises pedestrians as hundreds of branded tennis balls bounce across the plaza, inviting passersby to collect these souvenirs that promote the Premier Padel Madrid tournament. This innovative integration of physical elements with digital advertising creates an immersive experience that literally puts the brand in people's hands.