Bumble and bumble: New York Foam Takeover

Fooh concept details:

A giant wave of white foam bursts through the streets of New York, twisting and sprawling across sidewalks and above rooftops in the Meatpacking District. The oversized foam mass moves through the city like a force of nature, filling the urban space between buildings. This Bumble and bumble FOOH ad announced the launch of a new product line available at Ulta Beauty.