Burga: Paris Landmark as Your 2025 Vision Board

Fooh concept details:

A bold FOOH video transforms the Arc de Triomphe with Burga's pink swirl pattern displaying "Set Your Goals, KEEP THEM CLOSE" alongside floating handwritten 2025 resolutions. This eye-catching campaign promotes Burga's "Wear Your Goals" concept, encouraging viewers to turn personal ambitions into fashion statements. By reimagining a historic landmark as a vision board, the FOOH effectively communicates the brand's core message that carrying your aspirations with you is "the ultimate trend" for 2025, creating buzz for their new accessories or clothing line designed to showcase personal goals.