Burger King: Food Trays Move in Berlin Subway

Fooh concept details:

Moving through Berlin's transit system, this imaginative FOOH Ad follows a journey where Burger King food trays come alive with googly eyes and playful messages. The campaign transforms ordinary subway locations into brand touchpoints as viewers follow the trays from "Next Stop" to "Frickles" signs at the restaurant's entrance. By bringing personality to fast food accessories and creating a breadcrumb trail through the city, this creative approach makes the brand's fried pickles an anticipated destination rather than just a menu item. The campaign effectively turns commuter spaces into engaging brand storytelling opportunities.