Burger King: Frickles & Cups Animate Menu

Fooh concept details:

This playful FOOH Ad transforms Burger King's iconic menu items into walking characters within their restaurant environment. The campaign features anthropomorphic Frickles (fried pickles) with googly eyes and a cup costume, creating an instantly memorable visual hook. Taking place in a Hati x Burger King collaboration, this unique approach turns food into friendly characters that wander through the store, enhancing brand recognition in an unexpected way. The humorous presentation effectively showcases the product while building a quirky personality for the brand's fried pickle offering, inviting customers to try the featured menu item through entertainment rather than direct promotion.