Burger King x Red Bull: Belgium Drop Zone Hunt

Fooh concept details:

A first-person video follows a player using a gaming-style HUD to track down Burger King drop zones across Belgian cities, with CGI overlays showing a mini-map, progress bars and target circles on the ground in Waterloo and Ghent. The player uses a holographic interface to locate and claim each drop zone, with Red Bull cans appearing as power-up items throughout the mission. This Burger King Belgium FOOH ad promoted a collaborative campaign with Red Bull Belgium.