BYD: The Car That Matches Your Outfit

Fooh concept details:

Floating screens hover above a BYD showroom, mirroring the exact shade of each visitor's clothing back onto the car parked below. Onlookers pull out their phones in disbelief as the vehicle shifts from black to white to soft green with every new person who walks past. This BYD FOOH activation turns a simple showroom visit into a color-changing spectacle worth stopping for.