CAIXA Pré-Pagos: Benefits Landing at Botafogo
Fooh concept details:
Helicopters fly over Botafogo beach in Rio de Janeiro, carrying a branded bus, a frotaCAIXA van, and a giant CAIXA Alimentação shopping basket filled with groceries, lowering them one by one onto the sand. The oversized vehicles and basket land on the beach as a man watches the spectacle unfold against the iconic Rio skyline. This CAIXA Pré-Pagos FOOH advertisement showcases the brand's corporate benefits solutions in a spectacular, larger-than-life beach takeover.



