Calebito: Giant Ice Cream Shop Sails Into Rio Bay

FooH Overview:

Brand: Calebito Macaé
Industry: Food, FMCG, Snacks
Creator: Caio Alves, metaKosmos

Fooh concept details:

A massive Calebito ice cream cup floats into Rio de Janeiro's harbor on a cargo ship, standing tall next to the iconic Sugarloaf Mountain in the background. The giant container showcases colorful scoops of ice cream in waffle, strawberry, and blue flavors, creating a sweet spectacle against the city's famous coastline. This playful Calebito FOOH advertisement announces the brand's arrival in the "wonderful city" with a delivery so big it matches Rio's larger-than-life spirit, promising locals a taste adventure as epic as their stunning landscape.

Additional Information:

Country: Brazil
City: Rio de Janeiro
Place: Sugarloaf Mountain
Scene: Giant Object, Transport
Environment: Ocean

Related FOOH Campaigns

Elite Supps: Urban Energy Burst
Brand: Elite Supps Australia
Creator: Tom Made That
Pepsi: Santa's Blue Christmas at Valencia Towers
Brand: Pepsi
Creator: Wildbytes
Concept
Veltins: Hamburg Harbor Giant
Brand: Veltins
Creator: Monkey Berlin
Pasqua: 3D Bottles Emerge From Building Billboard
Brand: Pasqua
Creator: Vacades