Callebaut: Ruby Chocolate Airship Delivery

FooH Overview:

Brand: Callebaut
Industry: Food, FMCG, Snacks
Creator: CG Works

Fooh concept details:

Callebaut-branded airship hovers above Brussels' historic Grand Place, delivering a giant bag of Ruby RB2 chocolate. The enormous package drops to the cobblestone square and bursts open on impact, releasing hundreds of ruby chocolate discs that scatter across the iconic landmark. This spectacular FOOH advertisement showcases the brand's distinctive pink chocolate with its "intense fruitiness, vibrant new color," transforming Belgium's famous square into a celebration of Callebaut's "pure natural indulgence."

Additional Information:

Country: Belgium
City: Brussels
Place: Grand Place
Scene: Giant Object, Transport, Avalanche
Environment: City

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