Canal+: Giant UCL Footballs Take Over European Cities

Fooh concept details:

A series of oversized UEFA Champions League footballs appear across urban landscapes in this striking Canal+ FOOH campaign. The iconic Adidas match balls are shown bursting through a Canal+ headquarters building, transported on a flatbed truck along a highway, delivered by helicopter to a football pitch center circle, and towering above a modern building alongside the prestigious Champions League trophy. In another execution, a gigantic blue Canal+ jersey hangs suspended between industrial cranes. These dramatic visuals announce Canal+'s broadcast rights for the UEFA Champions League's new expanded format, literally bringing "mega football" back to Canal+ with the promise of "more matches, more goals, more emotions" for viewers.