Candy Crush: Sweet Reality Explosion

Fooh concept details:

Colorful candy pieces burst from billboards into real-world environments in this mind-bending campaign. Giant jellybeans and sweet treats appear to physically explode from Candy Crush advertisements, scattering across highways, basketball courts, and city streets. The campaign transforms ordinary urban landscapes—from dumpsters to utility boxes—into interactive candy wonderlands as the popular mobile game breaks through the screen into physical space. Created by artist Andre Rucker, this innovative FOOH experience brings "the sweet to the street," blurring digital and reality in a vibrant celebration of the game's iconic colorful aesthetic.