Cantiere: Lecce's Giant Ingredient Takeover

Fooh concept details:

Massive tomatoes hang from a historic church facade, an oversized burrata melts across the plaza, and giant basil leaves tower over ancient archways in Lecce. This Cantiere FOOH ad transforms the Italian city into a surreal culinary landscape, celebrating the brand's connection to authentic ingredients and regional flavors with playful, larger-than-life visuals that blend tradition with bold creativity.