CarMax: Las Vegas Fortune Wheel
Fooh concept details:
A massive "Spin to Win" wheel towers over a CarMax dealership in Las Vegas, transforming the parking lot into a game show arena. Real cars become prizes as the giant wheel spins above rows of vehicles, while a customer reaches for the activation button. This CarMax FOOH ad brings Vegas excitement to car shopping, turning the traditional dealership experience into an interactive game where every spin could be your next ride.



