CarMax: Las Vegas Fortune Wheel

FooH Overview:

Brand: Carmax
Industry: Automotive
Creator: Sigachev Creative

Fooh concept details:

A massive "Spin to Win" wheel towers over a CarMax dealership in Las Vegas, transforming the parking lot into a game show arena. Real cars become prizes as the giant wheel spins above rows of vehicles, while a customer reaches for the activation button. This CarMax FOOH ad brings Vegas excitement to car shopping, turning the traditional dealership experience into an interactive game where every spin could be your next ride.

Additional Information:

Country: USA
City: Las Vegas
Scene: Unveiling, Playground, Vending Machine
Environment: Shopping Venue, Parking

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