Carolina Herrera: Fashion Week Blooms in NYC

Fooh concept details:

Carolina Herrera transforms New York City's iconic landmarks into a breathtaking floral showcase for their Spring/Summer 2023 collection. White blossoms cascade down Park Avenue, climb the Manhattan Bridge, and envelop the Empire State Building, creating a dramatic contrast against the urban landscape. The brand's signature store, with its distinctive red awnings, becomes the centerpiece as delicate flowers elegantly overtake its classical columns in this sophisticated FOOH campaign announcing their NYFW runway debut.