Carolina Lemke: Building-Sized Summer Billboard

Fooh concept details:

A massive Carolina Lemke billboard on a city building dramatically opens up like a giant case, revealing oversized black sunglasses inside. The advertisement transforms from a static display into an interactive spectacle as the billboard splits apart to showcase the eyewear in the most theatrical way possible. This dynamic Carolina Lemke FOOH brings their "Summer Is Coming" campaign to life, turning a simple building advertisement into a giant sunglasses case that opens to reveal stylish protection from the summer sun.