Carrefour: Giant Shopping Basket on Highway Sign

Fooh concept details:

A giant Carrefour shopping basket filled with fresh groceries and baguettes appears to rest on a highway billboard, transforming ordinary roadside advertising into an eye-catching retail spectacle. The oversized basket overflows with everyday essentials as traffic flows beneath, creating the illusion that shopping has literally taken to the streets. This creative Carrefour FOOH ad celebrates the opening of their largest store milestone, turning the journey to shop into a larger-than-life experience that captures the brand's commitment to bringing quality groceries closer to communities.