Carrefour: Minecraft Takes Over City Streets

Fooh concept details:

This immersive FOOH advertisement transforms urban surroundings into a living Minecraft world. Starting with an interactive kiosk displaying "PRESS HERE" in pixelated font, the campaign expands as pedestrians engage with the button. Once activated, Minecraft elements materialize throughout the cityscape—blocks emerge from sidewalks, buildings transform into pixelated structures, and iconic characters like Steve, Creeper, and pig mascots parade through streets on themed vehicles. The campaign climaxes with giant plush characters riding atop delivery trucks against a backdrop of a skyscraper converted into a massive Minecraft inventory screen. This playful integration of gaming aesthetics into real environments brings Carrefour's message to life: "There's always room for play."