Carrera Eyewear: Alpine Cable Car Ride

Fooh concept details:

Giant Carrera ski goggles hang from cable car wires and glide across a snow-covered Alpine mountain landscape. The scene pulls back to reveal a city street billboard displaying the same mountain scene, with oversized goggles floating off the billboard into the urban environment. This Carrera Eyewear FOOH advertisement brings the brand's ski goggles to life across both an Alpine setting and a city street, ending with the Carrera logo and "Eyewear Since 1956" tagline.