Casetify: Billboard Breakout in NYC
Fooh concept details:
Announcing the arrival of Ultra Bounce for iPhone 15, Casetify creates a stunning FOOH experience in the heart of New York City. A massive 3D phone case dramatically bursts through a Times Square billboard, tearing through the digital display and hovering above busy city streets. The installation, strategically placed near Yankee-Red Sox game promotions, demonstrates the product's exceptional protection by showing the case bouncing off the pavement below. This eye-catching advertisement physically embodies the "Ultimate protection for your phone" tagline, bringing Casetify's bounce technology to life.