Caudalie: Grape Beauty Blossoms at Sephora NYC

Fooh concept details:

Real vines grow alongside digital grapes in this nature-meets-beauty FOOH Ad for Caudalie at Sephora's NYC storefront. The video transforms standard window displays into living, interactive promotions where actual climbing plants frame digital screens showing Caudalie's grape-derived skincare products. Purple grapes cascade down the display, highlighting the brand's signature ingredient while promoting their Savings Event. By bringing natural elements to the urban retail environment, Caudalie reinforces their botanical heritage while creating a standout visual experience that invites passersby to "take window shopping inside."