Caudalie: Premier Cru Launch at Grand Central

Fooh concept details:

Standing tall in New York's Grand Central Terminal, this FOOH Ad shows a giant Caudalie Premier Cru bottle that turns the historic station into a beauty showcase. Travelers stop to look and take photos of the massive display in the middle of the busy terminal. By placing their anti-aging serum in this famous transit hub, Caudalie makes their product seem essential for city life. The mix of modern skincare and classic architecture highlights how the brand combines natural ingredients with science for effective skincare.