Caudalie: Resveratrol-Lift Transforms the Eiffel Tower

FooH Overview:

Brand: Caudalie
Industry: Beauty, Skincare
Creator: Vokode

Fooh concept details:

A gigantic pink bottle of Caudalie's Resveratrol-Lift Instant Firming Serum stands proudly at the base of the Eiffel Tower, creating a striking contrast against the iconic Parisian landmark. As the FOOH advertisement unfolds, lush grapevines with clusters of purple grapes begin climbing the tower's steel structure, symbolizing the brand's vineyard heritage and grape-derived ingredients. This imaginative installation brings Caudalie's botanical skincare philosophy to life, transforming Paris's most famous monument into a visual representation of nature-powered beauty while pedestrians gather to witness and photograph the spectacular botanical takeover.

Additional Information:

Country: France
City: Paris
Place: Eiffel Tower
Scene: Giant Object, Wrapped, Product Interaction, Blooming
Environment: City

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