Caudalie: Supersized Refill in Paris

Fooh concept details:

A giant Caudalie serum truck arrives outside a Parisian building, where an enormous pink bottle is perfectly positioned to receive product from the matching supersized serum installed on the billboard above. This clever FOOH advertisement creates a visual demonstration of Caudalie's refill system. Set against elegant Haussmannian architecture and cobblestone streets, the installation showcases both French skincare luxury and Caudalie's commitment to sustainability, illustrating how customers can reuse their bottles with the brand's eco-friendly refill system.