Cdiscount: Sky-High Marketing
Fooh concept details:
Cdiscount brings Paris to a standstill with a daring aerial billboard installation. Suspended by drones above the city's historic streets, the blue display announces "LE JUSTE CRI" in a striking marketing moment. This FOOH (Fake Out Of Home) campaign transforms urban advertising, using technology to elevate brand visibility and capture attention in the heart of Paris.