Celio: Aerial Fashion Over Bordeaux's Waters

Fooh concept details:

A striking blue Celio-branded airship hovers majestically above Bordeaux's Jacques Chaban-Delmas bridge. Emblazoned with the "be normal." tagline, the blimp dramatically releases blue trousers suspended over the river. This eye-catching FOOH advertisement transforms the urban landscape into a surreal fashion statement, blending Celio's menswear aesthetic with the city's iconic architecture in an unexpected visual narrative.