Celio: Denim Meets the Eiffel Tower

Fooh concept details:

A gigantic pair of Celio jeans stands alongside the iconic Eiffel Tower, appearing to lean casually against the Parisian landmark. The tower, topped with a Celio "be normal." flag, seems dwarfed by the colossal denim creation. Set against a perfect blue sky with the Seine River and tourist boats below, this striking FOOH campaign playfully suggests that Celio's jeans are so impressive they cast shadows on even the most famous monuments, bringing surreal fashion proportions to the heart of Paris.