Celio: The Giant of Mont-Saint-Michel

Fooh concept details:

A colossal pair of Celio jeans sits atop the iconic Mont-Saint-Michel, with the medieval monastery crowned by a Celio flag. Captured at sunset with perfect reflections on the tidal waters, this clever FOOH campaign playfully references the Normandy-Brittany debate while transforming the UNESCO World Heritage site into an unforgettable branded spectacle.