CELSIUS: Padel Match Sparks Miami Splash

Fooh concept details:

A friendly padel match in Miami transforms into a spectacular display as players' shots launch a giant CELSIUS can into the bay, creating a massive splash against the city skyline. The sparkling watermelon lemonade flavor towers over the court while players pause their game to witness the refreshing explosion. This FOOH display merges sports energy with Miami's waterfront, turning a padel game into a powerful product showcase.