CeraVe: Giant Cream Lands in City Plaza

Fooh concept details:

A monumental CeraVe Moisturizing Cream container transforms a Saudi city plaza in this attention-grabbing FOOH Ad. The oversized product replica creates a surreal "soft landing" moment among modern buildings, making pedestrians appear miniature by comparison. This clever execution demonstrates how beauty brands can move beyond traditional cosmetic marketing by creating immersive urban experiences that emphasize product benefits through scale. The campaign cleverly uses forced perspective to reinforce CeraVe's moisturizing promise, turning an everyday skincare item into a remarkable city landmark that drives brand recognition and social sharing.