CeraVe: Grand Canyon Adventure for Moisturizing

Fooh concept details:

The striking FOOH Ad positions CeraVe's new Intensive Moisturizing Lotion against the dramatic backdrop of the Grand Canyon. Viewers watch as the product appears to soar above the vast canyon landscape, highlighting its powerful hydrating properties in a visually impactful way. The creative approach underscores the formula's Hydro-Urea™, ceramides, and hyaluronic acid benefits while metaphorically suggesting the product's ability to revitalize extremely dry skin environments. By contrasting the moisturizing lotion with an arid setting, the campaign effectively communicates the brand's dermatologist-developed credibility in a memorable, nature-inspired narrative.