CeraVe: Istanbul's Foam Cloud Takeover

Fooh concept details:

Fluffy white foam clouds appear across Istanbul's streets and landmarks, with a giant CeraVe Airfoam cleanser bottle creating a magical cleansing atmosphere throughout the city. The foam covers parks, roads, and waterfront areas while the oversized skincare product stands tall among the clouds. This CeraVe FOOH advertisement transforms Istanbul into a gentle skincare wonderland, showing how their new airfoam cleanser can bring cloud-like cleansing comfort to any urban environment.