CeraVe: Lotion Appears in Valley of Fire

Fooh concept details:

Two hikers discover a massive CeraVe Daily Moisturizing Lotion in Nevada's Valley of Fire. This FOOH creation shows the bottle shrinking to normal size when touched, then returning to its giant form. The display highlights how the ceramide and hyaluronic acid formula brings relief to dry, dull skin in harsh desert conditions.