CeraVe: New York Street Shower

Fooh concept details:

A giant glass shower cabin appears on a New York City street, filled with steam. Inside, oversized CeraVe Oil Control Balancing Shampoo and Conditioner bottles stand under a running showerhead. As the steam clears, the products are revealed in full detail. This CeraVe FOOH advertisement launches the new haircare line by turning a city sidewalk into a larger-than-life shower scene.