Cerveja Petra: Giant Bottle Towers Over Carnival

FooH Overview:

Brand: Cerveja Petra
Industry: Beverages, FMCG, Alcohol
Creator: Lucas Rosa

Fooh concept details:

This dramatic FOOH advertisement for Petra beer dominates the night sky above a Brazilian carnival celebration. A colossal illuminated bottle, complete with condensation droplets and the "PURO MALTE" label, hovers over the festive crowd, suspended by cables to create the illusion of floating. The installation creates a perfect branded integration with the carnival atmosphere, combining the traditional festival's energy with Petra's visual identity for a truly immersive nighttime spectacle.

Additional Information:

Country: Brazil
City: Salvador
Place: Camarote Salvador
Scene: Giant Object
Environment: Cultural Venue

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