Cetaphil: Bottle Unveils Secret Lab World

Fooh concept details:

A Cetaphil Gentle Skin Cleanser transforms into a miniature laboratory in this innovative FOOH campaign. When opened, the ordinary product bottle reveals a surprising blue scientific workspace complete with microscope, test tubes, and clinical furniture - all tucked inside the container itself. This creative FOOH experience brings to life Cetaphil's science-backed approach with the invitation to "Deep Dive into the Lab" prominently displayed on the bottle alongside a scannable QR code. Photographed in a pharmacy setting with real Cetaphil products in the background, this campaign cleverly visualizes the brand's "Cetaphil SkinLabs" concept by literally placing their research facility inside their everyday skincare products, making scientific skincare innovation tangible and accessible.