Cetaphil: Surprise Gift Box Towers in Times Square

Fooh concept details:

A massive Cetaphil-branded gift box towers in the heart of Times Square in this eye-catching FOOH campaign. The oversized white package, complete with blue ribbon and bow, stands taller than traffic barriers as pedestrians walk past. Against the backdrop of New York's illuminated billboards and skyscrapers at dusk, this whimsical installation transforms the urban landscape into a holiday spectacle, physically demonstrating Cetaphil's claim that their "holiday spirit is bigger than ever" while creating an unexpected moment of delight for passersby.