Charlotte Tilbury: Pillowy Lips Over City Waters

Fooh concept details:

Hong Kong's harbor transforms into a beauty playground in this striking FOOH ad for Charlotte Tilbury's Pillow Talk Big Lip PLUMPGASM. A gigantic pink lip plumper stands against the iconic skyline, its applicator releasing glossy 3D lips that float across the water. These plush forms evolve from flat shapes to voluminous, gleaming pouts, creating a surreal visual metaphor for the product's plumping effect. This dreamlike spectacle perfectly captures the Nykaa-exclusive launch's promise of maximum volume and hydration in a fantastical urban setting.