Chelsea FC: Floating Above London's Tower Bridge

Fooh concept details:

This striking FOOH Ad features a massive Chelsea FC "Eton Blue" away jersey suspended dramatically between London's iconic Tower Bridge. The mint-colored kit appears to hover magically over the River Thames, creating a perfect frame within the bridge's historic twin towers. The clever visual metaphor reinforces Chelsea's claim as "#ThePrideOfLondon" by literally positioning their colors at the heart of the capital's most recognizable landmark. This innovative advertising approach demonstrates how digital manipulation can transform urban landmarks into powerful brand statements that generate significant social engagement, as evidenced by the post's 571,151 likes and fan comments declaring "London is Blue."