Chope: A Message in a Bottle

FooH Overview:

Brand: Chope
Industry: Food, FMCG
Creator: Invisible Ink

Fooh concept details:

A gigantic sauce bottle floats in Singapore's river with the iconic Marina Bay Sands and city skyline as backdrop. The oversized bottle displays "YOUR SUPPORT KEEPS RESTAURANTS AFLOAT" alongside the "DINERS CHOICE 2023" logo. This clever FOOH video for Chope's restaurant awards creates a powerful visual pun where the bottle stays afloat just as restaurants need customer support to survive. The unusual scale against Singapore's famous waterfront creates an eye-catching spectacle that perfectly merges the campaign's message with its visual execution.

Additional Information:

Country: Singapore
City: Singapore
Place: Singapore River
Scene: Giant Object, Floating Object, Splash
Environment: City, River

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