Chupa Chups: Colossal Candy City Playground

FooH Overview:

Brand: Chupa Chups
Industry: Food, FMCG, Snacks
Creator: WE-AR

Fooh concept details:

A colossal pink Chupa Chups vending machine towers in Gwanghwamun Plaza, filled with colorful lollipops visible through its transparent chamber. The oversized machine dispenses actual candies that scatter across the plaza as urban explorers interact with this whimsical installation. This FOOH advertisement creates a playful contrast between childlike wonder and the sophisticated cityscape, embodying Chupa Chups' "Forever Fun" philosophy while turning everyday consumers into wide-eyed children again.

Additional Information:

Country: South Korea
City: Seoul
Place: Dongdaemun Design Plaza
Scene: Giant Object, Vending Machine, Avalanche
Environment: City

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